The serious part...

Yasmina is a qualified Transformational Coach and Rapid Transformational Therapy Practitioner. She has additional qualifications in Confidence Coaching, Positive Psychology, Neuro-Linguistic Programming and Leadership. She is a member of the International Coaching Federation (ICF). Yasmina's background is working as a leader in the not for profit sector. 

Behind the qualifications!

Hey, I'm Yasmina and I'm passionate about helping people step into their full potential through achieving clarity, confidence and courage. I had a tough start in life and by the age of 16 I'd experienced lots of hardship. My saving grace was my confidence, self-belief and courage. These qualities gave me lots of advantages and it's why I'm so passionate about helping people step into their most confident selves. I grew up witnessing a lot of wasted potential and it breaks my heart. Whether or not you believe in yourself; I believe in you! Most people are totally unaware of just how much potential they have. From my days managing teams and individuals to my current coaching work; I love nothing more than helping people to see their own greatness and step into their potential.

Quick facts about me...


  • Fully insured, qualified and registered with the General Hypnotherapy Register (ICF).

  • A Londoner born and raised, with mixed North African, Caribbean and English heritage.

  • In leadership positions in my 20s, despite leaving school with no qualifications.

  • Love to travel and have visited all seven continents.

  • Dance is another passion and I have performed in carnivals in the UK and Brazil.

  • Part of a world record breaking attempt for the most people hula hooping simultaneously (we broke the record but were soon beaten)!

The longer version...

At 16, my life looked pretty bleak. I'd left school with no qualifications following a chronic illness and was facing many other challenges. Fast forward a few years and I had achieved a first class masters, a successful career and many personal accomplishments. I've always been ambitious and a high achiever but I reached a point in my career when I realised I wanted more from life. I was managing a multi-million pound budget and a large team. Despite my sense of achievement, I felt unfulfilled.


This kick-started a process of self-discovery. I love travelling and adventures and have visited all 7 continents! My favourite experiences include kayaking in the Pacific at midnight in complete darkness, parading in front of 90,000 people in the Rio carnival and an Antarctic cruise, where I saw humpback whales and thousands of penguins! 

I've mentored and coached for 10+ years and I'm am a qualified Rapid Transformational Therapy (RTT) Practitioner. I help my clients build confidence and breakdown their blocks to success, including things like perfectionism, people pleasing, self-sabotage, money blocks, imposter syndrome and fear. I work with clients on areas, including clarity (you can't make your dreams come true if you don't know what they are) building confidence and self-belief while providing accountability and support; so that you can turn your dreams into tangible goals, with achievable actions. In my experience; women in particular downplay our strengths and achievements but not on my watch! I am passionate about diversity, inclusion, equity and social mobility and I contribute to different projects that make a difference in these areas.

I also run workshops on a range of topics including confidence; success; privilege and inclusion.

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